Pitz comes with the goal of being much more than a competitor to Pringles and Ruffles, so it seeks to stand out on the gondola with a differentiated design.
Focused 100% on the young public, the brand wants to create a fun and sincere communication language.
Pitz is a brand created for the young public, which wants to talk to these people through the brand and label.
With a fun language, the brand wants to make a difference and draw a lot of attention in the gondola. We love typography with personality, strong and that interacts with the consumer.